Smartphone design is not always done by the brands
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Manufacturers rely most heavily on external design firms
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90 percent Motorola smartphones are designed by third parties while Xiaomi outsourced 78 of its designs
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Vivo outsourced the design of 50 percent of its smartphones to third parties in first half of 2024
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Huawei outsources around 44 percent of its designs, while Honor and the Oppo group come in at 40% and 39 percent respectively
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However, Apple and Samsung follow different paths
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Apple smartphones are designed completely in-house. Samsung, on the other hand, outsourced 22 percent in the first half of 2024
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