The rapid growth of e-commerce in tier-2 and tier-3 cities is the key driving factor behind the rise of the online retail market.
The sector is awaiting a comprehensive set of policy measures to spur the growth trajectory and create new job opportunities.
India has a consumer base of more than 220 million online shoppers, further driving the growth of e-commerce.
Online sales are poised to surpass organised retail, with a growing emphasis on omnichannel retail strategies
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