Aamir Khan to no longer say 'Athiti Devo Bhava'; ceases to be Incredible India's mascot

Bollywood superstar Aamir Khan, whose comments on perceived intolerance in the country had created a controversy, ceases to be the mascot for government's ‘Incredible India' campaign as the contract for it has expired.

“Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava' campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir.

Earlier today, the tourism ministry issued clarification following reports in a section of the media that Aamir had been removed. The statement read that, “In response to certain news reports, about Aamir Khan, the ministry of tourism clarifies there is no change in the stand of the ministry in this matter”; hinting that Khan hadn't been removed.