Food delivery giant Zomato became a topic of rage on social media after its chat support executive asked a customer from Tamil Nadu to learn Hindi. It all happened when an agitated customer named Vikash shared screenshots of his conversation with the company on his Twitter handle. The pictures showed him facing trouble with his order and asking the executive to call the restaurant for a confirmation. The Zomato executive in his response said that they have called the eatery five times but could not get any clarity since there was a "language barrier." Replying to the same, the customer replied, "That is not my matter of concern" and asks for a solution. In return, the response he got left him as well as the internet angry.
Demanding a refund, Vikash said, "If zomato is available in Tamil Nadu, they should have hired people who understand the language." To this, the executive said, "For your kind information, Hindi is our national language. So it is very common that everybody should know Hindi little bit."
As soon as she shared the post, it went viral. Reacting to the same, Zomato Care wrote a tweet and called the incident 'unacceptable.' They even replied to Vikash's demand for public apology and wrote, "Vikash, as per our telephonic conversation, your concern has been addressed. Do reach out to us for any further assistance."
Hashtag #RejectZomato trended on the micro-blogging website and people shared their responses on the matter. Have a look:
Later, in their statement, Zomato apologized to the customer and started off with the traditional Tamil salutation "Vanakkam." Their tweet read, "We have terminated the agent for their negligence towards our diverse culture. The termination is in line with our protocols and (the) agent's behaviour was clearly against the principles of sensitivity that we train our agents for on a regular basis."
Zomato further said it was building a Tamil version of its mobile app and that it had already localised its marketing communication in the local language in the state.