IPL 2017: Record-breaking viewership in first week
Cricket | April 13, 2017 22:28 ISTThe ongoing Indian Premier League season 10 has reached new heights with a cumulative reach of 185.7 million viewers in just three matches.
The ongoing Indian Premier League season 10 has reached new heights with a cumulative reach of 185.7 million viewers in just three matches.
The Board of Control for Cricket in India (BCCI) has claimed that the cash-rich Indian Premier League (IPL) brand is worth a massive $4.5 billion (approx. Rs 27,000 crore).
The ninth Indian Premier League registered 360 million interactions and over 140 million video views on Facebook, the highest that the social networking site ever recorded in any season.
The ninth edition of the cash-rich Indian Premier League (IPL) has reached a massive viewership of 317 million.
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