TV viewership in India surges, women make up 59 per cent of overall growth
Business | December 06, 2023 11:59 ISTIn a testament to television's enduring appeal in India, viewers have increased their TV-watching time by an extra 53 minutes per week compared to the previous year. This growth, amounting to a notable 5.1% Year-to-Date (YTD) increase for FY'24, defies shifting trends in media consumption.