Ratan Tata's vision for the Tata Nano aimed to make car ownership accessible to Indian families, highlighting both innovative design and the importance of effective marketing, despite the model's eventual commercial challenges.
Ratan Tata's dream project of building a Rs 1 lakh car, the Nano, was marred by the political protests led by then opposition party - TMC led by Mamata Banerjee in 2008. Tata Nano car was often called 'Lakhtakiya car' as it was the cheapest car in the market at that time.
Ratan Tata launched Tata Nano in 2008 which revolutionized the auto industry. It was like every middle-class family's dream come true. Recently, the Indian industrialist shared what inspired him to produce the car.
The Singur movement, led by Ms. Mamata Banerjee was an epic and exemplary struggle against State-sponsored tyranny and atrocities. The farmers, having their lands taken away forcibly by the then state government, found confidence in Mamata Banerjee.
The company has so far been maintaining that no decision has been made yet on the future of the Nano saying production planning of a car is a "conscious management of demand, system inventory and planned efficiencies".
There was zero production and sales of Nano in March. In the same month last year the company had produced 31 units of Nano and sold 29 units, Tata Motors said in a BSE filing.
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Tata Motors on Friday said that its Nano small car has been a loss-making product in the highly price-sensitive market.
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Bengaluru: Roshy John, a Bengaluru-based techie along with a dedicated 29 team members, has developed India’s first driverless car Tata Nano Autonomous. John, who is the practice head, robotics and cognitive systems at Tata Consultancy
New Delhi: Buying a car is quite a big decision in India especially for a middle class family because of the limited budget and maintenance cost involved with the vehicle.A lot of thought goes into
Chennai: Branding Tata Motors small car Nano as a cheapest car was a mistake and was one of the reasons for the model not taking off as expected, Ratan Tata, chairman emeritus of Tata Sons,
Mumbai: India's automobile major Tata Motors on Tuesday launched the GenX Nano, a new technologically-advanced entry-level hatchback car aimed at the "trendy, youthful, bold and stylish customer".Stressing that the Nano -- originally conceived as a
New Delhi: Bangalore based self-driving car rental service Zoomcar has announced a big cut in their fares for renting renting their fleet of Tata Nano cars this summer.Beginning from April 2015, the firm is providing
New Delhi, Nov 11: Tata Motors said its plan to roll out the CNG and diesel variants of Nano is on track and the small car is gradually gaining popularity in new segments. "Plans in
New Delhi, Jan 5: Admitting that Nano has “wasted an early opportunity” due to teething problems, Tata Group chief Ratan Tata on Thursday said Tata Motors will do everything to undo the tag of ‘poor
New Delhi, Jan 3: Bajaj Auto unveiled India's latest ultra-low-cost car on Tuesday, a 200cc four-seater that looks set to compete with the Tata Nano for the title of the world's cheapest auto.The group gave
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