Maruti plans more experiential initiatives for new-age consumers after withdrawing from motorsports
Business | June 02, 2019 13:46 ISTThe auto major, which has pulled out of marquee events like Raid de Himalaya, Desert Storm, Dakshin Dare, and Autocross Championship, is now in the process of giving a final shape to its next level of engagement with consumers with plans to start programs like track events and intercity expeditions.