Facebook has said that 87 million people's personal data was scooped up when some 270,000 users took a personality quiz and had not just their data, but the data of their friends to be accessed by an outside app.
"Hello" brings people together around their interests to create positive, meaningful, authentic connections and sustained social engagement, the company said in a statement.
Zuckerberg, facing a joint hearing of the Senate Judiciary and Commerce committees, expressed his willingness to ensure protection of integrity of elections across world.
As members of the social media watched his testimony live, it was easy to turn the grim images of Mark Zuckerberg into comic relief.
Zuckerberg also expressed regret that his company was slow in identifying the Russian operations in 2016, which allegedly benefitted Donald Trump.
The BJP has demanded an apology from Congress president Rahul Gandhi for compromising private data of laksh of Indians with UK-based firm Cambridge Analytica to manipulate elections.
During some five hours of Senate questioning, Zuckerberg apologised several times for Facebook failures, disclosed that his company was "working with" special counsel Robert Mueller in the federal probe of Russian election interference and said it was working hard to change its own operations.
Zuckerberg will appear before lawmakers on Tuesday and Wednesday to try to restore public trust in his company and stave off federal regulation that some lawmakers have floated.
Embroiled in a massive data breach following the Cambridge Analytica scandal, Facebook on Wednesday said data of about 87 million people, may have been improperly shared with London-based political consultancy firm Cambridge Analytica.
Terming 2018 a "big year" for elections, Zuckerberg said Facebook was enhancing its security features to prevent trolls from spreading information.
Zuckerberg acknowledged he made a "huge mistake" in failing to take a broad enough view of what Facebook's responsibility is in the world.
Zuckerberg also fired back at comments last week from Cook, who argued that Facebook got into trouble because of a business model focused on monetizing people’s data.
A week ago, after the controversial leak of private information on millions of users came to light, press reports said that the FTC was investigating whether Facebook violated the terms of a 2011 consent agreement.
"We have a responsibility to protect your information. If we can't we don't deserve it," the ad read.
Zuckerberg said Wednesday that Facebook has a “responsibility” to protect its users’ data and if it fails, “we don’t deserve to serve you.”
Facebook founder Mark Zuckerberg's silence on the data breach crisis has irked many.
'We're going to show more stories from news sources in your local town or city,' said CEO Mark Zuckerberg.
Zuckerberg has said his goal for this year is to fix Facebook, whether by protecting against foreign interference and abuse or by making users feel better about how they spend time on Facebook.
In a Facebook post on Saturday, Zuckerberg said it’s important that News Feed promotes high-quality news that helps build a sense of common ground for its over two billion users.
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