During a press conference ahead of Portugal's match against Hungary, the ace footballer Cristiano Ronaldo put aside two bottles of Coca-Cola and picked up water instead. His gesture left the company with billions of dollars in losses. Grabbing the opportunity, the adhesive brand Fevicol won over the internet with its quirky advertisement.
Fevicol, synonymous to glue in India, has launched a cheeky social media campaign on its online platforms, taking a jibe at #Megxit.
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