Demand for digital advertising is shriveling after a decade of explosive growth amid the pandemic-fueled downturn. That could complicate things for Google and Facebook, who for the first time may have to contend with revenues that are actually shrinking.
US newspapers are disappointed to note that Facebook doesn’t always allow the reader to click through to the publisher’s website, denying the news website ad revenue from that reader.
Google will maintain its dominance and account for 40.7 per cent of US digital ad revenues in 2017 - more than double Facebook’s share, market research company eMarketer said.
New Delhi: Digital advertising and gaming verticals are expected to drive growth of Indian media and entertainment industry in the next few years, said Economic Survey 2014-15.India is also emerging as the new favourite of
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