Mark Zuckerberg, the CEO and Founder of Meta has announced that WhatsApp Channels has surpassed 500 million monthly active users. The news became public on Wednesday, which declared that Channels will get updates from organizations, people and teams people who follow the instant messaging platform.
What is WhatsApp Channels and how does it work?
Channels are different from private chats.
Here, on Channels, who you choose to follow is not visible to the other followers, keeping it private.
Mark Zuckerberg announced the news on his WhatsApp Channel and mentioned, “500 million monthly activities on WhatsApp Channels in the first 7 weeks! Great to see the WA community so engaged.”
What is the purpose of WhatsApp Channels?
WhatsApp Channels purpose is to keep people up-to-date on various updates from the company itself, along with other known personalities- celebrities, political leaders and more. It is a one-way broadcast tool for the Channel creator and further delivers a private way to receive updates from the organisations and people that matter to users, within the app.
According to the instant messaging platform, WhatsApp Channels is a new way to get updates from people, teams, organisations, celebrities and more which you follow on the platform.
Difference between Private chats and Channels
Channels are separate from your private chats, and who you choose to follow is not visible to other followers.
WhatsApp said, "We’ve launched Stickers on channels. Users enjoy getting updates from the channels they follow. And admins are using Channels as a way to connect with their followers in a new format.”
Last week (in November 2023), reports further surfaced that could show ads in Status, the platform’s Stories-like channels and features but not in the main inbox.
In an interview with Brazilian media, WhatsApp’s head Will Cathcart said that the company is not planning to put any ads in the main chat but can show ads in other places, like channels or status.
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Inputs from IANS