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Twitter to add 'Product Drops' feature for shopping - All you need to know

Twitter said that the users will be able to see the price, pictures, a description of the product, and a clickable hashtag that will show them what other shoppers on Twitter have to offer with the new Product Drops feature.  

Edited by: Saumya Nigam @snigam04 Noida Published : Jun 09, 2022 12:49 IST, Updated : Jun 09, 2022 12:49 IST
Twitter
Image Source : FREEPIK

Twitter

Twitter, a microblogging site has been reportedly testing a new shopping feature which will expectedly be named 'Product Drops'. The new feature will preview the upcoming product releases from different merchants.

The new feature in the app will let brands tease items before they go on sale, and users can further sign up to be reminded of the product before it gets released through the in-app notifications.

"With Product Drops, when a merchant Tweets about an upcoming launch, you will see a 'Remind me' button at the bottom of the Tweet," Twitter said in a blogpost.

With one tap, users can request to be reminded of the Drop.

On launch day, users will get an in-app notification in their Notifications tab 15 minutes before and at the time of the drop, so they can be among the first to shop on the merchant's website.

When users click on the notification, they will see a 'Shop on website' button to purchase the item on the merchant's website.

The company said that users will also be able to see the price, pictures, a description of the product, and a clickable hashtag that will show them what other shoppers on Twitter have to offer.

For now, only shoppers in the US who use Twitter in English on iOS devices will be able to see and engage with Product Drops.

Inputs from IANS

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