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ONDC network welcomes first conversational shopping app: All you need to know

Gupshup has introduced India’s first conversational buyer app on the ONDC to revolutionize the way consumers interact with e-commerce platforms in India by enabling chat-based shopping experiences.

Edited By: Saumya Nigam @snigam04 New Delhi Published : Jun 26, 2024 13:41 IST, Updated : Jun 26, 2024 13:41 IST
ONDC network, tech news, conversational shopping app, technology
Image Source : ONDC ONDC network welcomes the first conversational shopping app

Gupshup, a homegrown conversational engagement platform has reportedly announced India’s first conversational buyer app on the government-run Open Network for Digital Commerce (ONDC).

The app will enable the buyers to use a Whatsapp-based conversational UI to browse, discover and buy products from sellers across the ONDC network, without the need to download any additional mobile application.

In a statement, Beerud Sheth, the CEO of Gupshup, said, "Gupshup’s Buyer App on ONDC brings the vast commerce network to users nationwide, usable in any language, quickly and easily. This will truly transform digital commerce on a population scale in India.”

The Buyer App is currently in beta version and will initially have limited availability, which will further enable the users to order food and beverages like biryani on WhatsApp, the company stated.

Share location over chat

Customers will be able to share their location over chat, browse sellers close to them, order food, and make payments right from WhatsApp.

Gaurav Kachhawa, Chief Product Officer at Gupshup said, "This ONDC Buyer App is the perfect demonstration of the significant impact of conversational experiences and the unique ability of Gupshup’s platform to enable them.” 

Furthermore, the company said that it supports additional conversational channels like "Google RCS and Voice is also coming soon".

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Inputs from IANS

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