Gupshup, a homegrown conversational engagement platform has reportedly announced India’s first conversational buyer app on the government-run Open Network for Digital Commerce (ONDC).
The app will enable the buyers to use a Whatsapp-based conversational UI to browse, discover and buy products from sellers across the ONDC network, without the need to download any additional mobile application.
In a statement, Beerud Sheth, the CEO of Gupshup, said, "Gupshup’s Buyer App on ONDC brings the vast commerce network to users nationwide, usable in any language, quickly and easily. This will truly transform digital commerce on a population scale in India.”
The Buyer App is currently in beta version and will initially have limited availability, which will further enable the users to order food and beverages like biryani on WhatsApp, the company stated.
Share location over chat
Customers will be able to share their location over chat, browse sellers close to them, order food, and make payments right from WhatsApp.
Gaurav Kachhawa, Chief Product Officer at Gupshup said, "This ONDC Buyer App is the perfect demonstration of the significant impact of conversational experiences and the unique ability of Gupshup’s platform to enable them.”
Furthermore, the company said that it supports additional conversational channels like "Google RCS and Voice is also coming soon".
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Inputs from IANS