Instagram is working on a new way to share Reels with friends through a feature called Blend. This tool will personalize the Reels feed, allowing users to view and share suggested videos directly within their DMs (Direct Messages). The feature is currently in testing and could significantly change how users interact with Reels on the platform.
Instagram Blend: A new-way to Share and Discover Reels
Instagram is testing Blend with a small group of users, though Meta is reportedly planning a wider rollout shortly. While no official launch date has been announced, reports indicate that the feature has been in development since March last year.
The Blend feature will curate a feed of Reels that users can share with their close friends via DMs. Some users have already received a pop-up notification inviting them to try out Blend. The tool offers three options:
- See each other’s suggested Reels
- Discover new Reels based on past chats
- Invite-only Reels sharing with specific friends
This feature seems to be Meta’s latest push to increase reel engagement and differentiate Instagram from competitors like TikTok.
Instagram exploring a standalone app for Reels?
The introduction of Blend follows recent reports suggesting that Instagram may launch a standalone app for Reels. If true, this would mean users may need to download a separate app to access and watch Reels.
Meta could use this new app to introduce more exclusive features aimed at boosting Reels’ popularity and further challenging TikTok. While details about the standalone app remain scarce, it’s clear that Instagram is focusing on expanding Reels’ reach and engagement with innovative tools like Blend.
With the increasing competition in the short-form video space, Meta’s efforts to personalize RReelsharing could be a game-changer for Instagram users.
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