In March, Google is expected to launch its next mid-range smartphone, the Pixel 9a. With Apple recently introducing the iPhone 16E at a steep Rs 60,000, the competition in the mid-range segment has intensified. The question now is whether Google will follow suit and hike the price of the Pixel 9a, or take a different approach to retain its value-conscious audience.
Google Pixel 9a set for March launch: Lessons from the Pixel 8a pricing strategy
The Pixel 8a’s launch strategy confused many, as its price was uncomfortably close to the flagship Pixel 8 despite its toned-down features. Over time, steep discounts made the Pixel 8a more attractive, but the initial high pricing deterred many buyers. If Google repeats the same strategy with the Pixel 9a, it might face similar challenges in appealing to budget-conscious consumers.
iPhone 16E vs Pixel 9a: Which one will be better?
Apple's iPhone 16E is positioned as an entry-level iPhone but still carries flagship hardware and AI features. Despite its high price, Apple enjoys strong brand loyalty. Google, on the other hand, lacks the same aspirational value, making it crucial for the Pixel 9a to offer competitive pricing. With premium competitors like the Samsung Galaxy S24 and the upcoming S25 also in the mix, Google must tread carefully.
Will Google keep Pixel 9a affordable?
Google needs to recognize that its Pixel A-series succeeds when it offers flagship-like software and camera performance at a reasonable price. If the Pixel 9a follows the same pricing strategy as its predecessor, it could risk alienating potential buyers. The ideal approach would be to keep the price the same or even lower than the Pixel 8a, making it a true value-for-money option.
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