YouTube, a video streaming platform is set to introduce generative AI to its platform by integrating Gemini, a tool which has been designed to help creators brainstorm video ideas. In a recent video on its Channel Insider, the Google-owned platform announced the launch of the ‘Brainstorm with Gemini’ feature.
This innovative tool will further provide the creators with prompts, trend notes, concepts and thumbnail suggestions which are based on Google Search activity. At present, some YouTube content creators can access this feature within the YouTube Studio which will help to enhance the content performance, as TechCrunch reported.
Competitive edge
The ‘Brainstorm with Gemini’ feature has been designed to give YouTube an advantage over competitors in the content creation market. By embedding AI technology in YouTube, Google further aims to encourage the creators to utilize its tools instead of those which are being offered by rival platforms like OpenAI's ChatGPT.
This strategic move has been intended to foster a loyal user base and maintain YouTube's competitive edge in the AI-driven content creation space.
Gemini's additional prompts provide creators with valuable insights to refine their content and align with audience interests. This would help them to optimize their content strategy and by incorporating these prompts into the Research tab, the creators could access a wealth of ideas and intelligence to enhance their content's resonance and impact.
YouTube's commitment to AI innovation
YouTube is actively experimenting with new AI-powered features and it is further seeking feedback from creators during this trial period which will guide future development.
This initiative highlights the dedication of the platform to leverage AI enhancement to its platform, with the potential to transform how its extensive creator community produces and shares content.
New ‘Community Notes’ to combat misinformation on YouTube
Twitter's Community Notes
Following Twitter's introduction of Community Notes- a feature that enables users to add context and links to misleading tweets. YouTube has launched a similar feature for reducing the spread of false information.
This new feature will further enable the users to provide supplementary context and accuracy checks on potentially misleading content.
Pilot program and community involvement
While the feature is yet to be officially named, YouTube has been inviting users to participate in a pilot program. Viewers who encounter videos with misleading or inaccurate information can suggest clarifying notes. These notes are then reviewed by a community of users, and if deemed accurate and helpful, they will be displayed below the video, often with specific timestamps linking to relevant parts of the content.
Testing and rollout of new feature
Google announced this feature in June and began testing it with a limited number of eligible contributors in the beta testing phase. It is still unclear when this feature will be rolling out to the general public and how widely the pilot program will be available.
However, this initiative underscores YouTube's commitment to combating misinformation and enhancing the quality of information shared on its platform.
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