Elon Musk, the CEO of Tesla and SpaceX again made a bold statement over Mark Zuckerberg-run Meta. Recently, Musk said that Meta is "super greedy" at taking credit for advertisers who run campaigns on its platform.
A Musk follower raised this issue in a post, saying several of his advertisers have noticed that while running campaigns on both X and Meta, almost all conversions are attributed to Meta, "with X reporting almost no conversions."
“Interestingly, when X ads are turned off, total conversions significantly drop, including those reported on Meta. No research is needed to understand what's going on here,” the follower commented.
The X owner replied, "we are terrible at claiming credit, and Meta is super greedy at claiming credit.”
Another Musk follower posted that eventually, “Meta will need to revise their attribution model, revealing the truth to advertisers who are already noticing a decline in results.”
“For X, refining the attribution model to align more closely with reality is relatively straightforward. This will show even better outcomes for advertisers,” the X user suggested.
The rivalry between Musk and Zuckerberg is well known.
They were set for a “cage fight’ some time back -- dubbed as the fight of the century.
However, the much-anticipated showdown between the duo was cancelled.
Recently, Elon Musk introduced long-form articles, monetisation programs, full-length videos, and many more new features. The billionaire said that the subscribed users can post movies, TV series or podcasts on the platform and earn money via monetisation.
Musk made the new official while replying to his sister Tosca Musk who co-founded the streaming service named Passionflix, where the tech billionaire said that users can now post their full-length movies on X.
“Post your movies, TV series or podcasts on this platform and monetise by turning on subscriptions,” said Musk.
Musk also invited Warren Buffett, a popular billionaire investor to invest in Tesla. He took the first move as the company faced tough times amid a global slowdown in EV sales. Replying to an X user who posted that Berkshire Hathaway owner should sell all his shares in Apple and buy Tesla instead, the electric car company owner responded that it is an "obvious move" for him.
Inputs from IANS
