CleverTap, a US-based customer retention platform has launched an OpenAI-integrated content creator assistant 'Scribe'. The new feature will be rolled out to customers in April (date not specified yet).
The AI content feature can generate campaign creatives, analyse emotions and rewrite them with a specific emotion which could resonate with the brands' users, the company stated.
ALSO READ: Apple TV adds 'multiview' feature for sports streams: Know more
In an official statement Jacob Joseph, Vice President of Data Science at CleverTap, said, "Studies show that marketers only have two seconds to capture users' attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customised campaigns. These advancements in AI will open up the next frontier for marketers and bring back the 'tech' in MarTech."
ALSO READ: Google releases Chrome security update to fix 1st zero-day bug of 2023
Moreover, the company said that Scribe will interpret the messages' emotions and suggest the best alternative that users are more likely to engage with.
The technology enables brands to automatically determine the tone of their messages.
With Scribe, marketers can leverage user engagement data based on emotion analysis to develop hyper-personalised content that is consistent with the brand, and also resonates with the user, the company said.
ALSO READ: Samsung Galaxy A34 5G Review: Smooth mid-range smartphone with good battery life
Scribe is currently available to CleverTap Enterprise Customers on an invite basis.
Inputs from IANS
