Apple launches iPhone 18 Pro, Pro Max, foldable iPhone Duo, AirPods 5 and Watch Series 12: Highlights

The iPhone Duo features a versatile camera system led by a 48MP Fusion main camera, along with a 2x optical-quality telephoto camera designed to deliver better results, including in low-light conditions.

The phone can record 4K video at 120fps for cinematic footage and supports 4K Dolby Vision time-lapse recording. A 48MP Fusion ultrawide camera enables wider shots, while the Centre Stage front camera supports landscape selfies and wider-angle captures.

Apple is also introducing Dual Capture for FaceTime and video, allowing the front and rear cameras to be used simultaneously.

The outer display can preview shots before they are captured, while new creative tools include fun animations for children, Smart Take for selecting the best frame and setting capture timing, and wider-angle selfies, giving users more flexibility to experiment with photography and video.

The iPhone Duo will support eSIM connectivity only, meaning the first foldable iPhone will not feature a physical SIM card slot. Users will need to activate a compatible eSIM plan to access cellular services on the device.

Apple has unveiled the iPhone Duo, its first-ever foldable iPhone, featuring a completely new and slimmer design. The device comes with a 7.6-inch Super Retina display when unfolded and is designed to combine a large-screen experience with a more compact form factor.

Apple says the “Duo” name reflects the phone’s dual-screen experience, while its premium design is both beautiful and durable. The iPhone Duo will be available in Star White and Night Sky colour options.

The new Apple Watch brings Apple Intelligence-powered audio features designed to help users better understand and stay aware of the sounds and conversations around them. Audio Intelligence can use on-device AI for sound recognition, even when the Apple Watch is not connected to an iPhone. A new Live Rewind feature lets users revisit the previous 15 seconds of a conversation by double-pressing the Digital Crown, making it easier to catch something they may have missed. Apple is also introducing Siri Recap, which can capture key points and provide high-level summaries from meetings, including team discussions or PTA meetings, with the recap accessible through Siri and the Control Centre on the Watch. Apple says these audio features do not save or store audio recordings, while the relevant data remains end-to-end encrypted. The update also introduces a new Siri modular watch face, bringing Siri more prominently into the Apple Watch experience.

The new Apple Watch comes with enhanced Apple Intelligence capabilities and an upgraded Health app designed to offer users deeper insights into their overall wellbeing. A new Health Age feature can assess health data and provide users with an indication of how their overall health compares with their age. The Health app can also sync medical records, allowing relevant health information to be brought together with data collected by the Apple Watch for a more comprehensive view of the user's health.

As liked by the users, the sound adjusting is like usual- swipe up and down on the stem of the buds.

AirPods 5 comes with live translation is a big hit since it got launched. Together with iPhone, the AirPods is a great product. It stand up strong when we speak of durablility- stand tall under rain, sweat and dust.

The new AirPods 5 comes with a richer and more immersive sound experience for the users. It comes with the best ANC feature available to date. It is even more natural than ever. It automatically adjusts to ANC to transparency.

Apple iPhone 18 Pro and 18 Pro Max at Apple Event 2026 LIVE: iPhone 18 Pro and 18 Pro Max launch at USD 1199 and USD 1299, respectively. The pre-booking will start from Sep 12, and it will go on sale from Sep 18 onwards.

Apple’s gearing up to take the iPhone 18 Pro’s camera to the next level. They’re stacking it with new features to put a lot more creative power right in your hands. This time, it’s not just about better photos—the company’s aiming for sharper portraits and clearer audio when you’re shooting.

More Control for Photos and Video

Apple’s rolling out a camera system that gives you a tonne of hands-on control. Now you can adjust the shutter speed yourself, which means you can shoot professional-looking videos or get creative with your photography in ways you just couldn’t before.

Smart Focus Tracking is in the mix, too. It locks onto your subject and keeps it sharp, even if they’re on the move. No more missing the moment because your camera lost focus.

Portraits That Stand Out

Portrait mode isn’t just getting a touch-up—it’s getting a real boost. You’ll be able to make your shots look more distinct than ever. Plus, the enhanced editing tools let you fine-tune images once you’ve taken them, so you don’t have to settle for “close enough".

Customise Photographic Styles

If you love tweaking the look of your photos, you’re in luck. The Photographic Styles feature offers more ways to customise the vibe of your images, right from the native camera app. Forget jumping into third-party apps—these built-in controls make personalising your photos simple and fast.

The iPhone 18 Pro comes with 36 hours of upgraded battery life. In single charge, it delivers up to 24 hours of life.

On the other hand, the iPhone 18 Pro Max offers 45 hours of usage. It gives 30 hr of usage in a single charge.

Also, in 5 minutes of wired charging, the handset will deliver up to 6 hours of video playback- good for a short flight.

iPhone 18 Pro and 18 Pro Max showcased at the Apple event by John Ternus, which comes with upgraded Siri, that comes with incredible upgrades claims the CEO. Along with the new colour options, the device comes with the new A20 Pro chip.

John Ternus talks about the Apple Intelligence bringing powerful capabilities for the next generation iPhone. He talked about how the team works day in and out to make the best use of AI for the best result for the users. 

A teaser shot by iPhone shared as the opening of the event, showcasing the power of the camera. The shots were all about different conditions, different angles and different filters. 

Followed by John Ternus's opening speech, appreciating the team and their hard work to make the best products. 

We are officially less than 10 minutes away from Apple’s "Surprise and Shine" event, and the count down has already gone live at the Steve Jobs Theatre in Cupertino (California).

With all eyes on new CEO John Ternus making his debut and unleashing the new iPhone 18 series along with other most anticipated gadgets, rumours state that the iPhone 18 Pro, the foldable iPhone, and smart home devices could be a big surprise from the company.

In May 2026, Apple unleashed the new VoiceOver feature for those who are visually challenged (blind or have low vision). The new Apple Intelligence feature is a personal, private screen reader which will let the user to exactly know what is happening on their iPhone. It helps to easily control and navigate the display through simple gestures and get detailed descriptions of the surroundings to the users, by using Live Recognition.

In the upcoming iPhone 18 series, we expect the device to feature the Apple Intelligence feature, which could be used by anyone and everyone easily.

Apple is reportedly partnering with Samsung to source the foldable OLED display for its first foldable iPhone, reportedly referred to as the iPhone Duo. The device is expected to use Samsung’s latest foldable display technology to deliver a smoother, near-seamless crease on the inner screen.

According to reports, Apple could use a display similar to the panel featured on Samsung’s Galaxy Z Fold 8. Samsung is one of the world’s major OLED display suppliers, and Apple has reportedly renegotiated its deal with the South Korean company to secure more favourable pricing for the OLED panels.

Apple’s iPhone 18 is expected to carry a price tag of around $2,000, which is approximately Rs 1.90 lakh in India. The pricing is among the key details being closely watched as Apple unveils its latest iPhone lineup at its ‘Surprise and Shine’ event in California.

The iPhone 18 Pro is expected to feature Apple’s new M16 display, along with a smaller Dynamic Island for a more streamlined front design. The device is also rumoured to come with a variable-aperture main camera, which could offer greater control over light and depth of field.

Under the hood, the iPhone 18 Pro is expected to be powered by the A20 Pro chip, reportedly based on a 2nm process. Other upgrades could include a 24MP front camera, Apple’s C2 modem, and an improved vapour chamber (VC) cooling system for better thermal management during demanding tasks.

The phone could also feature a simplified Camera Control and a larger battery compared with its predecessor. On the colour front, the iPhone 18 Pro is expected to be offered in Dark Cherry, Light Blue, Black and Silver shades.

Apple’s upcoming iPhone 18 Pro and iPhone 18 Pro Max have reportedly surfaced online in a range of colour options, with one particular shade -- "Dark Cherry" generating significant buzz on social media.

The colour has quickly gone viral, largely because of its distinctive tone that appears to sit somewhere between deep red and purple. According to MacRumors, the shade is not quite burgundy, as it leans more towards purple. At the same time, it is redder than a true purple but more violet than a conventional dark red or maroon.

For viewers in India, Apple’s September 9 event is scheduled to begin at 10:30 pm IST. The event is expected to run for approximately one to two hours, although Apple has not officially confirmed its duration.

The biggest announcements are expected to focus on the iPhone 18 Pro lineup, while Apple’s first foldable iPhone could emerge as one of the event’s biggest surprises.

Apple is reportedly preparing to unveil its long-rumoured first foldable smartphone. While reports have referred to the device by different names, including iPhone Duo and iPhone Ultra, its final commercial name remains uncertain.

The foldable iPhone is expected to be among the major announcements at Apple’s event, alongside the iPhone 18 Pro and iPhone 18 Pro Max.

Apple’s first book-style foldable iPhone could reportedly launch with Apple Pencil support, reversing earlier reports that the company had dropped plans to bring stylus functionality to its foldable device.

The foldable, which could be marketed as the iPhone Duo, is reportedly being developed with support for the Apple Pencil. Earlier reports had suggested that Apple was working on a dedicated Pencil designed specifically for the foldable iPhone, with the stylus potentially attaching magnetically to the device’s hinge.

However, logistical and design challenges were believed to have prompted Apple to abandon the idea. The latest reports now suggest that Apple may have reconsidered the decision and could introduce Pencil support with its first foldable iPhone.

As the world is buzzing and eagerly waiting for the Apple event, Tim Cook, the former CEO of Apple, seems to be off the shelf, as he did not post or reshare anything on his official X page (formerly known as Twitter).

His last post was on his last working day (August 31, 2026), where he stated, "Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!"

Apple plans to roll out the Watch Series 12 and Watch Ultra 4 tonight. Bloomberg reported that the new watches will run on a faster chipset and bring new AI tools for health and fitness. 

So far, Apple has not shared any details about the price or the design yet.

Apple will be unleashing the new AirPods 5 tonight which will be a new addition to the series. The upgraded version will be arriving after two years since the launch of the AirPods 4 (in 2024). These new entry-level headphones are likely to cost more than the last version due to the upgraded cost of chipsets. 

Also, the most talked about camera-loaded AirPods- do not expect them this time, as there are no words for the same. Apple might launch them in the 2027 event (as per the rumours).

John Ternus is at it again—he just shared another video teasing Apple’s upcoming “Surprise and Shine” event. In the clip, a beam of light shoots down and lands on what looks like the rounded corner of a new device. He’s keeping everyone guessing, though. There’s no obvious hint whether it’s the next iPhone or something else entirely. Not long now until we find out.

Apple’s keynote draws the world’s attention as Tim Cook opens the event every September. But this year will be different as the buzz will be all around John Ternus, the new CEO of Apple, who is gearing up for his first appearance tonight. People cannot help but wonder what he will bring to the stage.

Everyone is further talking about the possibility of Apple unveiling its first foldable iPhone Ultra, which is going  to set a new direction for the upcoming lineup. 

Every September, Apple unleashes the latest iPhone series along with the entire portfolio update for its gadgets. They roll out their new gadgets, major software updates, watches, AirPods, and sometimes gadgets which are totally fresh for their lineup. There’s always a buzz about what might show up at the event, and this year is no different.

The real showstopper for this year is said to be the first foldable phone, which is expected to be called the iPhone Ultra. And some even said that it will be aiming at a new design which might look like the Samsung Galaxy Z Fold 8, but with its own twist.

With the launch of Apple iPhone 18 Pro, iPhone 18 Pro Max and more, it is further rumoured that some of the devices from previous series will go off the shelves. Devices like iPhone 17 Pro, 17 Pro Max, iPhone 16, iPhone 16 Plus, AirPods 4, Apple Watch Series 11, and Apple Watch Ultra 3 will be discontinued, and removed from the official website. 

Joining the race of foldables, this year Apple will be unleashing the book-style fold phone. If the latest leaks are right, you might not get a chance to have your hands on the device, as the fold phone will not be sold outside the States. Hence, you will have to wait just a little longer.