In the recent report, it was stated that around Three out of four Indian B2B (business-to-business) marketing leaders are already using generative artificial intelligence (commonly known as GenAI) applications in their marketing activities, as it helped the accelerate content creation (by 43 per cent), create cost efficiencies (by 39 per cent), improve productivity (by 38 per cent).
As per the new report from LinkedIn- a professional networking platform, there has been a 142 times increase in LinkedIn members across the world whcih has added an AI literacy skills to their profiles, with marketers topping this list.
AI is said to be the fastest-growing digital skill for CMOs (Chief Marketing Officer) globally, based on the skills CMOs have added to their LinkedIn profiles in the past year (2023).
Sachin Sharma, Director, LinkedIn Marketing Solutions, India said, "A competitive B2B landscape and growing buyer influence has made it even more crucial for marketers to target bigger groups. That's why building collective confidence is essential and will help with brand recognition and sustained engagement."
The report surveyed over 2,000 B2B marketing leaders from across the world.
In addition, the report found that while 76 per cent of B2B CMOs in India have struggled to reach buyers due to competing demands, the majority (94 per cent) agreed that relationship building is key to success.
About 93 per cent are bullish on their team's ability to drive revenue in the year ahead, and 85 per cent expect budgets to increase.
It was in May, when the news surfaced as Google is planning to bring its AI-enhanced search features under its paid subscription. As per the report filed by Financial Times, the tech giant is considering to charge for premium features on its generative AI-powered search engine. The shift could be due to the vast expense required to run the service and cover its costs.
The tech giant is looking at a variety of options, that includes to incorporate AI-powered search features for its premium subscription services, which already provide an access to its new Gemini AI assistant in Gmail and Docs, the report said.
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Inputs from IANS
