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Adobe's Experience Platform-based applications will be available for enterprise customers: Details

Adobe has announced that its Experience Platform-based applications will soon be accessible to enterprise customers through a data centre located in India. This initiative aligns with India's data localization regulations.

Edited By: Saumya Nigam @snigam04 New Delhi Published : May 14, 2024 19:08 IST, Updated : May 14, 2024 19:08 IST
Adobe Experience Platform
Image Source : ADOBE Adobe Experience Platform

Adobe- a software major said that its Experience Platform-based applications will be available for enterprise customers via an India data centre later in the year, to keep with India's data localisation norms. The company said that the move will deliver on local data residency requirements and improve performance through lower latency.

Prativa Mohapatra, Vice President and Managing Director, of Adobe India said, "We’ve seen increasing demand for Adobe Experience Platform-based applications from customers across banking financial services and insurance, telecom, manufacturing, and retail."

She further added, "We are excited to meet their hyper-growth requirements with the availability of Adobe Experience Platform-based applications, hosted via an India-based data centre."

The data centre will also enable Indian companies to access Adobe Experience Platform-based applications which include Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics.

The company currently has customers like Air India, ICICI Bank, HDFC Bank, Bajaj Allianz, Tata Motors and MakeMyTrip.

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Qualcomm has recently launched the Snapdragon 8s Gen 3 Mobile Platform chip which comes with an unparalleled blend of premium performance and personalized experiences. The new chip has been derived from the Snapdragon 8-series platforms- which has a cutting-edge platform which is said to be designed to elevate productivity, entertainment, creativity and more for the users of the world.

The Snapdragon 8s Gen 3 comes with generative AI support, serving as a personal assistant and creative collaborator. It is capable of producing images and content on-demand- whcih feature operates securely on-device, ensuring privacy and efficiency.

It is further equipped with the Cognitive ISP, where the users could enable to search into advanced photography with Photo Expansion and Snapdragon Low Light Vision (LLV), along with the convenience of always-sensing facial unlock. 

Furthermore, the platform delivers great audio clarity, even at high volumes, without any distortion- all thanks to the first-of-its-kind AI connectivity modem, which promises lightning-fast speeds, extensive coverage and remarkable battery efficiency.

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Inputs from IANS

 

 

 

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