Twitter expanding its premium live-streaming video lineup

Twitter announces its premium content deals with Univision, Viacom, ESPN, NFL and The Wall Street Journal for live streaming videos on its platform. Twitter made these deals at "Digital Content NewFronts" event on Monday where the company would showcase new live and on-demand premium video programming that will offer advertisers a new opportunity to connect with its target audience.

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Kay Madati, Twitter Global VP and Head of Content Partnerships said, "Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter".

There were other new collaborations that were announced across news, gaming, sports and entertainment. Twitter and Univision had announced the launch of content partnership for Spanish-language audience in the US to serve better the Hispanic community.

Being a part of the multi-year partnership extension with Twitter, the NFL would continue to programme video highlights, analysis and breaking news, which would also include new live shows that would be anchored around NFL tentpole events.

The company announced, "The Wall Street Journal is launching WSJ What's Now, a new franchise that will bring enterprise reporting, business analysis and markets insights to Twitter in an original video format".

TIME for the first time will develop content exclusive to Twitter that will bring exclusive insight to the discussion around the Person of the Year and TIME 100 that includes live streams, moments and more.

Twitter said, "Using a series of short-form live streams on Twitter, MTV will ask fans to decide which audience member they'd like to watch on a live reaction cam or follow backstage and behind-the-scenes during the show's biggest moments".