toGetU, a made-in-India app announces one million downloads during its 1 crore challenge. The video sharing platform comes with fun-filled tweak aimed at millennials and Gen Z. It allows users to create short videos by using simple tools to add music, dialogues, special effects, and share them on the site.
With face swapping, retro filters or creating fresh video content or lip-sync to the already added songs and dialogues, users can enjoy every feature of the app. Launched in 2018, the app has crossed over 10 million downloads on Google playstore that was created particularly for the Indian consumers, which gained wide popularity within the first year of its launch and got further amplified with the ‘1 Crore challenge’.
“Racking up millions of views, these 15 seconds long clips set to music are incredibly entertaining and has touched hearts across the nation. Acknowledged by youth for its diversified content, the multiple feature tools boost creativity. The app has become the second most downloaded app in the country and received over 80 thousand videos from different parts of the country on an everyday basis. After the success of the 1 crore challenge Campaign, we plan to come up with more action-packed and interactive features in near future to give youngsters a platform to engage and allow users to showcase their creative side”, said the spokesperson Anku Saini, India Business Head of togetU.
With focus on creating short videos, togetU caters not only to dance and lip-sync videos but also funny stories and vines.