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Sony launches its BRAVIA 'Master Series' in India

Sony launched the "A9F" BRAVIA OLED TV under its "Master Series".  The new "KD-55A9F" (55-inch) is priced at Rs 3,99,990 while the "KD-65A9F" (65-inch) costs Rs 5,59.990. Both will be available from 20th September in India.

Edited by: India TV Tech Desk New Delhi Published : Sep 17, 2018 15:25 IST, Updated : Sep 17, 2018 15:25 IST
Sony BRAVIA Master Series
Image Source : WIKIMEDIA

Sony launches its BRAVIA 'Master Series' in India

Sony on Monday launched the "A9F" BRAVIA OLED TV under its "Master Series". The new line-up comes with features like Netflix calibrated mode, hands-free voice search and TV centre speaker mode that works seamlessly with the home theatre systems.

It runs on Android TV 8.0 Oreo operating system and the new television series "KD-55A9F" (55-inch) is priced at Rs 3,99,990 while the "KD-65A9F" (65-inch) costs Rs 5,59.990. Both will be available in India from 20th September. 

Equipped with "X1 Ultimate" picture processor and "pixel contrast booster" -- which is Sony's original panel controller for OLED -- the TVs would deliver 4K HDR picture quality and better contrast, the company said in a statement. 

Sony has incorporated "single slate design" in its new TV offering with only one stand in the back to hold it up.

The TVs also come with "Acoustic Surface Audio+" technology to facilitate multi-dimensional sounds. 

"The TVs would provide a faster, easier and more intuitive interface for the consumers to use," the company claimed. 

Additionally, the TVs also come with multi-lingual support, accommodating 11 Indian languages and over 14 international dialects.

The "X1 Ultimate Picture Processor" can intelligently detect and analyse each object in the picture through Sony's new object-based super-resolution mechanism for exceptional accuracy and detail. 

The object-based HDR remaster has been updated and allows each object to be remastered individually for better depth and accurate texture.

(With IANS inputs)

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