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Snapchat to allow users to watch original 'Creator Shows'

To compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app.

Reported by: IANS New Delhi Published : Jul 15, 2019 18:31 IST, Updated : Jul 15, 2019 18:31 IST
Snapchat to allow users to watch original 'Creator Shows'
Image Source : TWITTER/SNAPCHAT

Snapchat to allow users to watch original 'Creator Shows'

In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app, Metro.co.uk reported on Monday.

Also, read: Online banking scam: RBI HDFC and other banks warn about this app used for stealing money

For Snapchat's 'Creators Shows', celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form, vertically-oriented original videos.

Currently, the short original clips are integrated into the 'Discover' section of Snapchat, But the company now is planning to let users swipe over from the Discover page into a dedicated 'Shows' section, the report said. 

The design of the new section would have a grid layout that would include users' subscribed and recently watched shows. 

Without divulging further details, a Snapchat spokesperson confirmed that the company was indeed testing the feature, the report added. 

Earlier in April, Snapchat had revealed its plans of pushing original content on its app as part of its immediate plans.

Also, read: Samsung Galaxy Note 10+ with punch hole display and quad rear cameras render online

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