Reliance Jio's new 'Super app' to provide more than 100 services at one platform
Reliance Jio is working on a 'super app' that will offer more than 100 services at one platform. Reliance Industries already has plans to launch the world's largest online-to-offline new e-commerce platform to take on Amazon and Walmart-Flipkart.
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With an unparallel growth in data and voice traffic, Jio now serves more than 300 million subscribers in India. Experts report that the 'super app' will help in putting Reliance in a pole position to create India's WeChat in a market where companies like Paytm, Snapdeal, Freecharge, Flipkart and Hike have failed.
Reliance Jio 'super app' will help to facilitate e-commerce and online bookings, including payments, all at one place.
Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS, "The ubiquitousness of Jio devices puts Reliance in a powerful position. It can connect its vast ecosystem of its users with a multi-layered fabric, offering a rich array of services, connecting online-to-offline, through a one-stop, super app".
Ram also emphasised, "India is a mobile-first nation and such a self-contained network that offers convenience will find favour with demanding consumers".
He further noted, "All of these layers, on top of the Jio devices network would put Reliance in a pole position to create India's WeChat".
According to a joint report by Deloitte India and Retail Association of India, India is the fastest growing e-commerce market that is poised to touch $84 billion by 2021 from $24 billion in 2017. With Reliance planning to enter the market, the e-commerce space could see massive disruption in the market.
Reliance Industries Chairman and Managing Director, Mukesh Ambani aim at transforming the e-commerce platform and lives of more than three crore merchants across India via technology.
Ambani said at the "Make in Odisha Conclave" in November last year, "Reliance is working on creating the world's largest online-to-offline New Commerce Platform".
With the successful execution of the mobility business, Jio focuses on catapulting India's underserved Home and Enterprise connectivity market to global standards using the next-generation GigaFiber FTTH services.
(With IANS inputs)
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