Panasonic plans on entering the flagship smartphone segment in India
After making its presence in the entry-level and mid-segment smartphone market, Panasonic now plans on launching two new premium smartphones with AI in India on 4th October. These flagship devices will be coming to the market during the festive season, next month.
The devices sporting stainless steel body will have features like wireless charging and other top-of-the-line specifications.
The Japanese technology company's foray into the mid-price and premium segment comes on the heels of strengthening its distribution network that takes care of 80 per cent of its smartphone business in India.
In a recent interview with IANS, Pankaj Rana, Business Head, Mobility Division, Panasonic India, had aspired to to be in the top 10 brands in India.
"Distribution is our core strength and currently 80 per cent of the business comes from our distribution channel network and 20 per cent from the online channel. Going forward, we believe online will grow up to 30 percent," Rana had anticipated.
To give users an enhanced user experience with AI, Panasonic recently launched smartphones equipped with "Arbo" - an in-house AI-based virtual assistant.
"With 'Arbo', we began positioning of intelligent phones and, because of this, we were able to spread our wings in the market very quickly," Rana said.
(With IANS inputs)
