OPPO launches its sub-brand 'Realme 1' in India

Targeted at millennials, Chinese smartphone maker OPPO on Tuesday debuted its sub-brand "Realme 1" smartphone in India for Rs 8,990 (3GB RAM and 32GB internal storage model). The 6GB RAM and 128GB internal storage variant is priced at Rs 13,990.

The smartphone comes with the world's first 12-nm Artificial Intelligence-based MediaTek Helio P60 chipset with "AI shot" technology.

"Realme 1 is focused at young online consumers and is primed to be a market disruptor with a stylish design," Madhav Seth, Chief Executive Officer, Realme India, said in a statement.

The device will be available on Amazon India, starting May 25, in diamond black and solar red colour variants. A third variant with 4GB RAM and 64GB onboard storage, in moonlight silver and diamond black colours for Rs 10,990 will go on sale in June.

Realme users will have access to over 500 OPPO service centres across the country with guaranteed 90 per cent repair cases resolved within an hour.