Google, in its fifth edition of Google For India, introduced a series of new features for its online payment app, Google Pay. The new additions to the Google Pay app include features like Spot Platform, tokenised payments and a section that allows you to look for jobs according to your requirement and skill set. Google also introduced the new Google Pay for Business App for merchants.
We bring you all details about the new features introduced in Google Pay app.
Tokenised Payments
Google has brought its tokenised payment option to India. This new addition to the Google Pay app will allow users to make a more secure payment through their debit and credit cards without sharing their card details with the merchant. The tokenised payment feature will create a random token or card number which can be used by to make payments without sharing their actual card details with the merchant. Google Pay previously only supported payments through UPI. Apart from the online payments, users can use this feature to make payments on stores that support Bharat QR or NFC terminal.
Users just need to share their token number with the merchant for making payments. Google will roll out the tokenised card in India in the coming weeks. The feature initially will be available for VISA cards holders of HDFC Bank, Axis Bank, Kotak Mahindra Bank, Standard Charter Bank and SBI. Google will soon add Rupay and Master Cards -- and more banks in the days to come.
Spot Platform
Google launched a Spot Platform on the Google Pay app. This will let merchants create personalised brand experience for their customers by creating a listing on the Google Pay app. The customers will be able to order online and make payments through these spots without the need of actually downloading merchant's app or visiting their website. Arjita, Product experience manager of the Spot platform informed that the Spots will be created and managed by the merchants and they will be able to design the Spots according to their preferences. Merchants will get a unique Spot card that will have QR code with NFC tag, customers can scan the QR code or tap on the Spot card with their NFC supported phone to directly open the merchant's experience spot on the Google Pay app. Google informed that apps including Urbanclap, MakeMyTrip, Goibibo, Eat.fit, Redbus and Ovenstory are already on the Spot platform and to add more merchants the company has launched early access program to merchants and developers who wish to join.
Job Spot
Google has introduced job search feature to the Google Pay app. The job spot on the app will integrate posting from the various organisation through Google's API. This feature will use Google's machine learning and AI to recommend jobs according to the skill set of the applicant. The company is looking to target the entry-level jobs market, the new job searching feature will help applicants to create CVs and learn new skill sets to meet the requirements of the jobs. The profile on the platform will be private and only the employers you apply to will be able to see your profile. Google has partnered with the government's Skill India and National Skills Development Corporation and will help Skill India graduates to find jobs. The feature will currently be available for jobs search in Delhi NCR and has partnered with 25 companies including Swiggy, Lenskart, Treebo, Fabhotels and others. This feature was first launched in Bangladesh followed by Indonesia.
Google Pay for Business
Google also launched its Google Pay for Business to increase its market presence and add more merchants to the network. To make the onboarding process more simple Google will facilitate e-KYC for merchants through Video call instead of complex and time-consuming process of agents visiting to complete KYC
In addition, Google has made donations a permanent feature on the app. It has currently tied up with eight state government organisation and three NGOs to help people donate directly to the causes they believe in.