Apple CEO Tim Cook says new iPhones is worth the cost
With Apple launching the new iPhone XR, XS and XS Max that cost as much as $1,449 for the highest variant, Tim Cook went on and defended the high-cost that the consumers would have to pay to own the most expensive iPhone. He went on to say that the device was worth the cost as it replaces many other gadgets one might need.
"The phone has replaced your digital camera. You don't have a separate one anymore. It's replaced your video camera. It's replaced your music player. It's replaced all of these different devices," Cook was quoted as saying to ABC's "Good Morning America".
"And so arguably the product is really important. And we've found that people want to have the most innovative product available and with that, it's not cheap to do."
In India, one would have to shell out Rs 12,075 a month as zero-cost EMI for a period of one year to own the 512GB variant of iPhone XS Max that will come for Rs 144,900 in India.
The iPhone XS with 512GB storage model will cost Rs 134,900 and the cheapest of the lot, the iPhone XR, has a starting price (64GB) of Rs 76,900 in India.
(With IANS inputs)
