Czech club Viktoria Plzen has come up with innovative beer-can shaped dugouts that truly represent the city. The club from Plzen, or Pilsen in English, is known as the Czech capital of beer which gave the world the golden "pilsner" lager in 1842.
This week, it unveiled the new dugouts at its Doosan Arena that look exactly like beer cans.
Plzen manager general Adolf Sadek said it was a joint idea from the club and the nearby Gambrinus brewery.
"Such dugouts are unique and I daresay no other club has them," Sadek said.
Added Gambrinus brewer Zdenek Polak, "Beer and football belong to each other."
Players welcomed the novelty, particularly with leather heated seats.
The dugouts will first be tested in Viktoria's season opener against Dukla Prague on Saturday.