THE BOSS: Dmitry Chernyshenko, a native of Sochi, is the affable head of the local organizing committee. The bespectacled Chernyshenko, who comes from the world of advertising, loves technology. He carries an iPad wherever he goes and is an enthusiastic user of Twitter ((at)DChernyshenko, www.twitter.com/DChernyshenko). He led Sochi's winning bid for the games and has spent the last seven years getting the city ready for its big moment.
THE STAKES: National pride and Putin's personal prestige are on the line. There's simply too much at play for Russia not to make the games a success. Besides, once the competition begins, the athletes take center stage and the host nation begins winning medals, the atmosphere invariably takes off.