New Delhi: Despite Team India being down below in the list of bookies for World Cup title contender because of their recent poor showing, many Indian companies, many of whom never appeared in the previous editions, vying to support “Team Blue.”
Yepme.com, PayTM, Alloyed, Iball, Nestle, Marico and Raymond are among the companies jostling to grab the slots during the live coverage of the mega, starting from 14 February.
ESPN-Starsports, the official broadcaster of the event, has strategically clubbed 15 important contests including quarter finals, semifinals and the final, in a package. 10 lakh per ten second is the rate which companies find reasonable enough.
A company which has bought a slot, says in the last edition the rate was raised to 24 lakh per second for the final game and many companies had backed out. However to lure the companies the Channel has brought down the rates this time.
The Channel will be broadcasting live matches in six regional languages to attract the local brands.
