Mumbai: Japanese electronics major Toshiba has co-created a new range of TV sets labeled 'Cricket Series' with inputs gleaned from the cricket icon Sachin Tendulkar, allowing viewers to enjoy cricket in a stadium-like atmosphere in the comforts of one's own home.
The Master Blaster has been associated with Toshiba for the last three years.
"I don't want to wear the hat of a designer yet. Because the television is called Cricket Series, it is for those who enjoy cricket more than the rest. It doesn't mean others can't buy this television, it is for everyone," Tendulkar said at
the launch here today.
The veteran cricketer further said the new technology would help the viewers to spot the old white ball.
"I have just given my inputs from a cricketer's point of view. If you are watching from the dressing room or even on the ground, especially in ODIs, you miss the white balls. It's about capturing the white balls when it has lost its colour.
Explaining the context of developing the Cricket Series of TV sets, Tendulkar further said: "I met the Toshiba team and we discussed the outfield colour. The feel of the stadium, if they could recreate that in the living room, the stadium-
like effect, I think they have been able to do that.
Apparently pleased with the outcome, the master blaster said: "It's magnificent. It is something for which we sat in a room and I thought about the colour, the brightness, clarity, which we went step by step. Finally, we agreed on one
particular setting that all of us agreed upon. Those have been captured and has become a standard function on this TV.
"When you are watching a match, you need to look at those settings that we felt were right. It is automatically programmed in the TV. I haven't come across any TV set that does this. I am looking forward to the response and people would be quite happy with this," the 40-year-old added.
