It is entirely possible that Tendulkar might score a ton and silence his critics in the Eden Gardens Test match against England.
Sachin had a dismal performance during the last 12 to 16 months.
He has averaged just 27.07 per innings in Test cricket during the past one year, against a career average of 54.60.
In his last four Test matches,his highest score is 27,and he has not scored a Test century in past two years.
His poor form has prompted even a diehard Tendulkar supporter like Sunil Gavaskar to say it was time for the selectors to have a word with him about his future plans.
Insurance firm Aviva, which last ran Sachin-centric ads in January-March this year, said it advertises only during that period, as most insurance sales happen in the January-March quarter.
"We had launched a campaign in January this year with a new film featuring Sachin and we have plans for next year as well. Rumours of his retirement do not impact us", said Aviva India Director (marketing & products) Gaurav Rajput.
