Clearly, the conditions have changed considerably from what they were in 2002, when he won on what can be called a communal tide, and in 2007, when the remnants of the earlier anti-Muslim feelings were still there and may have been exacerbated by Sonia Gandhi's jibe against him of being a "maut ka saudagar" or a merchant of death.
Now the focus is more on his suspected prime ministerial ambitions with the result that it has caused a rift in the BJP-led National Democratic Alliance (NDA) with Bihar Chief Minister Nitish Kumar of the Janata Dal (United) openly opposing any move by the BJP to select Modi as its prime ministerial candidate.
But it isn't only the JD (U) which is against Modi in this respect, the PM wannabes in the BJP itself may not be too unhappy if the party fails to win 117 seats, the benchmark of Modi's approval ratings.