In 2012, he led the Shiv Sena-BJP campaign in BMC elections. Under his leadership, BJP and Shiv Sena emerged as the largest parties in these elections.
Uddhav Thackeray for the first time changed his focus from identity politics to politics of development. It was not easy for a party that had always made the slogan of ‘Marathi Manoos' its guiding political philosophy.
Political observers also point out that under Uddhav Thackeray's leadership, Shiv Sena has shunned violence to a larger extent and now they are paying more attention to the issues relation to the poor and working class of the society.