Banners, posters, flags and pamphlets carrying Chouhan pictures were put alongside roads, markets and the venue.
The oath-taking ceremony was attended by Leader of Opposition in Lok Sabha Sushma Swaraj, Leader of Opposition in Rajya Sabha Arun Jaitley and Chhattisgarh Chief Minister Raman Singh, among others.
Rajasthan Chief Minister Vasundhara Raje Scindia, Goa Chief Minister Manohar Parriker and Punjab Chief Minister Parkash Singh Badal also attended the function.
Former Andhra Pradesh chief minister and TDP president Chandrababu Naidu, who is of late cozying up to the saffron party, was also present along with industrialist Anil Ambani.
Chouhan was yesterday unanimously elected leader of BJP's legislature wing, paving the way for him to take over as Chief Minister for a fresh term.