The Congress, on the other hand, has been trying to hit the BJP on the ground that it has chosen a prime ministerial candidate who cannot think beyond 'I, me, myself'.
The Congress, which has been strongly favouring the marginalised sections and talking of empowering women and the poor, is likely to benefit if it manages to convince the electorate that the BJP is concentrating power in industry and tycoon friendly Modi.
Asked about this, BJP spokespersons Meenakshi Lekhi and Prakash Javadekar said they had been busy handling the party's campaign and refused to comment.
