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  5. In Pics: Narendra Modi launches Swachh Bharat Abhiyan

In Pics: Narendra Modi launches Swachh Bharat Abhiyan

Wielding the broom, Prime Minister Narendra Modi today launched the country's biggest-ever cleanliness drive that is expected to cost over Rs 62,000 crore, asserting that the “Swachh Bharat” mission is “beyond politics” and inspired by

PTI Published : Oct 02, 2014 17:12 IST, Updated : Oct 04, 2014 6:49 IST

He also chose the occassion to compliment two persons Anant from Maharashtra and Bhagyashree from Gujarat, who designed the logo of the campaign (Gandhi's spectacles) and the slogan “Ek Kadam Swachhata Ki Or” respectively. 

“I am seeing that Gandhi is looking through these specs that whether we have made India clean or not, what we have done and what we have done,” he said. 

Quoting a WHO estimate, he said a person in India loses about Rs 6,500 per annum due to illness and poor health as he is unable to perform day-to-day duties. 

He said if the surroundings are kept clean, then people will remain healthy and such losses can be minimised.

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