Hailing from Medak district, the frail-looking KCR gave the slogan of self-respect and self-rule. With his trade-mark Telangana lingo, he proved a crowd puller. Known for his acerbic criticism of rivals with a mixture of Telugu and Urdu words, he galvanised people's support by highlighting the injustices meted out to the region since its merger with Andhra Pradesh when the liguistic state was formed in 1956.