Her husband R Natarajan was working as a Public Relations officer in Tamil Nadu government on temporary basis. He was working closely with the then District Collector of Cuddalore V S Chandralekha, IAS, who in turn was very close to the then Tamil Nadu CM M G Ramachandran.
MGR was very close to his co-star Jayalalithaa and was seen as grooming her as his political heir. Impressed with Jayalalithaa's crowd pulling capabilities, MGR appointed Jayalalithaa as propaganda secretary of his party AIADMK .
As Sasikala was interested in films, she chose the business of video renting in order to earn some more bucks. She also bought a video camera and started shooting marriages in her locality.