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  5. In pics: Narendra Modi's Tea politics (Chai-charcha)

In pics: Narendra Modi's Tea politics (Chai-charcha)

Ahmedabad: Narendra Modi on Wednesday said he was committed to bring back black money stashed abroad and assured people that if BJP is voted to power, he would set up a task force, amend laws

India TV News Desk Updated on: February 13, 2014 15:22 IST



The unique election campaign strategy stems from the recent jibe of Congress leader Mani Shankar Aiyar who had said that Modi could not become Prime Minister but could certainly serve tea at the January 17 AICC session.

Turning the jibe to its advantage, BJP poll strategists have decided to use Modi's 'tea seller' past to reach out to as many voters as possible by inviting them to talk to the leader as part of the new project.

DTH, satellite, Internet, mobile phones and social media are being used simultaneously for this tea campaign.
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