Our country is full of diversity. BJP should also be seen as full of diversity. The bouquet of crores of BJP workers should be such that people from all regions should feel that their flower is also represented in this bouquet,” he said at a function here to launch the drive which will continue till March 31 next.
“People from all sections should feel their representative is also part of this bouquet. The party's expansion should be such that it should touch everyone and have widest reach,” he said.
The comments assume significance as BJP is mainly seen as a party confined to Hindus and Hindi heartland.
Modi noted that people's expectations from political leaders and parties have changed over the years and they now expect them to play an important role in public life and help improve their lives.
Contending that BJP has raced ahead of its rivals in the country, he told the party cadres to reach out to all sections of the society so as it represents the country's true diversity.
“The era of mass agitations for politics seems over...Now people expect parties and their leaders to play significant role in public life,” he said.
