The total cost comes to around Rs 2 lakh per train till April 10 on a pro-rata basis, Sethi said. Kaul says, “All of our ads have Modi.
The ads are in interest of the party and do not benefit any individual leader. Therefore, the advertisements are being funded by the BJP's central command.”
This is the first time that political advertisements have been allowed on Metro trains but the commuters feel that the ads are better replacement for the FMCG product ads.
“This is the election season and people are used to the political ads being put up by the parties all over. Metro commutes lakhs of people daily and the ads are at least better than the ads of shampoos and soft drinks,” said a young commuter.
