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Bengal district to lure voters with shopping offers

Kolkata: Its raining discounts for voters in West Bengal's Burdwan district, courtesy a new strategy adopted by election officials to increase participation in the Lok Sabha poll.Shoppers in the district can avail special concessions at

India TV News Desk Updated on: March 24, 2014 16:28 IST
"The offers have already begun in some places and they will extend for the next two days after the polling dates," he said, adding meetings were held with market committees, shopping malls and chambers of commerce to execute the venture.

The discount percentages vary from five to 10 percent.

The district has three Lok Sabha constituencies - Bardhaman Purba, Bardhaman-Durgapur and Asansol.

The Burdwan initiative is set to be replicated in other districts as well, Mohan said.
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