Though Varun is contesting on a BJP ticket, he has rarely taken the name of his party's Prime Ministerial candidate Narendra Modi riding on whose “wave”, BJP hopes to sweep Uttar Pradesh.
Instead, Maneka Gandhi's son has chosen to highlight his father, the late Sanjay Gandhi.
But his rival Amita is quick to dismiss any effect saying Varun's father had represented the nearby Amethi and not Sultanpur, where the mere mention of Nehru-Gandhi family association still evokes awe.
A former MLA, who had lost her Amethi Assembly seat in 2012, Amita Singh is confident that she would win and Varun Gandhi's attempt to hitch a ride to Parliament on Gandhi surname won't succeed in Sultanpur that votes on May 7.
Throughout his roadshow, there was no picture of Modi in the placards amid slogans like “Varun nahin yeh aandhi hai, doosra Sanjay Gandhi hai”.