TV Ka Dum: Uday Shankar, NP Singh, Raj Nayak trace the journey of content on televison, see pics

Renowned TV personalities Uday Shankar, NP Singh and Raj Nayak graced India TV's conclave TV Ka Dum with Saas Bahu Aur Suspense host Charul Malik and actor Maniesh Paul to talk about the importance of content in television.

They said that no producer makes TV shows for TRP rating and, rather it is the content that is always the king.

Uday Shankar, President, 21st Century Fox, while talking at the India TV's mega conclave - TV Ka Dum, opened up about the importance of content and TRP of the show. He said that TV is a mass medium and it is for masses. Talking about the importance of television, he said that TV has an important impact on people's lives. ''No astrologer can predict TRP of any show.''

NP Singh - MD, CEO Sony Pictures Networks India said TV is an important medium for creating social impact and awareness in society. He said that we should showcase inspirational stories on TV. Giving an example of Amitabh Bachchan's quiz-based show Kaun Banega Crorepati (KBC), he said that it is a motivational show and has inspired people to learn more and more.

Meanwhile, Raj Nayak - COO, Viacom 18 said that audience is free to opt for inspirational shows and not the negative ones. He also said that cinema reflects whatever happens in society.