5. Keith Gough After Gough's wife Louise hit the jackpot in 2005, the family spent their wealth normally: they bought a luxurious new home and Gough rented a $560,000 luxury box to watch his favorite soccer team, Aston Villa. But he began drinking “out of boredom” after quitting his job at a bakery and his wife left him in 2007. But his riches wouldn't be enjoyed for long: he died in March 2010 of a heart attack, believed to have been brought on by drinking and stress. At the time of his death he still had nearly $1.3 million in the bank.